Serial Position Effect: Why Order Matters in Optimization
You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging. Yet here I am, about to tell you that consumers are often swayed by such subtle...
View ArticleShopping Cart Abandonment: How To Recover Baskets Of Money
An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. Think about that for a second, just shy of 70% of all online...
View ArticleMicrocopy: Tiny Words That Make A Huge Impact On Conversions
POP QUIZ TIME! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Do you think about copy? Headlines? The need for a strong call...
View ArticleHow to Design Mobile SaaS Pricing Pages that Don’t Suck
Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things...
View ArticleHow to Nail Your First 90 Days as a CX Director
Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. So HR hot-footed it onto LinkedIn and recruited you to make this a reality. As if...
View ArticleWhat You Need to Know About Mobile Users and Their Shopping Behavior
80% of people never leave home without their phones in hand. We do everything with it, including shopping, research, social media and more. Whatever your business is, an ever growing chunk of your...
View ArticleHow to Build Trust with Ecommerce Buyers This Holiday Season
Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are...
View ArticleIn Defense Of The Popup
It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something...
View ArticleThe Science of Storytelling & Memory and The Impact on CRO
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost...
View ArticleShould You Use Navigation on Landing Pages?
Navigation gives a user control, which is generally a good thing—but what about on a landing page, where the motto is “one page, one goal?” Should you use navigation on landing pages? While there’s...
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